大學英語四級閱讀訓練題及答案

　　下面是小編整理的，希望對大家有幫助。

　　In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel is a national passion; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to “Have a nice day” has caught on all over Israel. “Nobody wakes up in the morning and says, ‘Let’s be nicer,’” says Itsik Cohen, director of a consulting firm. “Nothing happens without competition.”

　　Privatization, or the threat of it, is a motivation as well. Monopolies ***壟斷者*** that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls “the revengeful ***報復的*** consumer.” When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, “People wanted revenge for all the years of bad service.” The electric company, whose monopoly may be short-lived, has suddenly mopped requiring users to wait half a day for a repairman. Now, appointments are scheduled to the half-hour. The graceless El Al Airlines, which is already at auction ***拍賣***, has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.” For the first time, praise outnumbers complaints on customer survey sheets.

　　1. It may be inferred from the passage that ________.

　　A*** customer service in Israel is now improving

　　B*** wealthy Israeli customers are hard to please

　　C*** the tourist industry has brought chain stores to Israel

　　D*** Israeli customers prefer foreign products to domestic ones

　　2. In the author’s view, higher service standards are impossible in Israel ________.

　　A*** if customer complaints go unnoticed by the management

　　B*** unless foreign companies are introduced in greater numbers

　　C*** if there’s no competition among companies

　　D*** without strict routine training of employees

　　3. If someone in Israel today needs a repairman in case of a power failure, ________.

　　A*** they can have it fixed in no time

　　B*** it’s no longer necessary to make an appointment

　　C*** the appointment takes only half a day to make

　　D*** they only have to wait half an hour at most

　　4. The example of El A1 Airlines shows that ________.

　　A*** revengeful customers are a threat to the monopoly of enterprises

　　B*** an ad campaign is a way out for enterprises in financial difficulty

　　C*** a good slogan has great potential for improving service

　　D*** staff retraining is essential for better service

　　5. Why did Bezaq’s international branch lose 40% of its market share?

　　A*** Because the rates it offered were not competitive enough.

　　B*** Because customers were dissatisfied with its past service.

　　C*** Because the service offered by its competitors was far better.

　　D*** Because it no longer received any support from the government.

　　1. A 2. C 3. A 4.A 5. B

　　Like many of my generation, I have a weakness for hero worship. At some point, however, we all begin to question our heroes and our need for them. This leads us to ask: What is a hero?

　　Despite immense differences in cultures, heroes around the world generally share a number of characteristics that instruct and inspire people.

　　A hero does something worth talking about. A hero has a story of adventure to tell and a community who will listen. But a hero goes beyond mere fame.

　　Heroes serve powers or principles larger than themselves. Like high-voltage transformers, heroes take the energy of higher powers and step it down so that it can be used by ordinary people.

　　The hero lives a life worthy of imitation. Those who imitate a genuine hero experience life with new depth, enthusiasm, and meaning. A sure test for would-be heroes is what or whom do they serve? What are they willing to live and die for? If the answer or evidence suggests they serve only their own fame, they may be famous persons but not heroes. Madonna and Michael Jackson are famous, but who would claim that their fans find life more abundant?

　　Heroes are catalysts ***催化劑*** for change. They have a vision from the mountaintop. They have the skill and the charm to move the masses. They create new possibilities. Without Gandhi, India might still be part of the British Empire. Without Rosa Parks and Martin Luther King, Jr., we might still have segregated ***隔離的*** buses, restaurants, and parks. It may be possible for large-scale change to occur without leaders with magnetic personalities, but the pace of change would be slow, the vision uncertain, and the committee meetings endless.

　　1. Although heroes may come from different cultures, they ________.

　　A*** generally possess certain inspiring characteristics

　　B*** probably share some weaknesses of ordinary people

　　C*** are often influenced by previous generations

　　D*** all unknowingly attract a large number of fans

　　2. According to the passage, heroes are compared to high-voltage transformers in that ________.

　　A*** they have a vision from the mountaintop

　　B*** they have warm feelings and emotions

　　C*** they can serve as concrete examples of noble principles

　　D*** they can make people feel stronger and more confident

　　3. Madonna and Michael Jackson are not considered heroes because ________.

　　A*** they are popular only among certain groups of people