四級仔細閱讀衝刺練習題附答案解析
英語四級的備考已經進入最後的複習階段，為了幫助大家最後提高閱讀能力。下面小編為大家帶來，歡迎考生閱讀練習!
四級仔細閱讀衝刺練習題原文
Taste is such a subjective matter that we don't usually conduct preference tests for food.The most you can say about anyone's preference, is that it's one person's opinion. But becausethe two big cola***可樂*** companies Coca-Cola and Pepsi Cola are marketed aggressively, we'vewondered how big a role taste preference actually plays in brand loyalty. We set up a tastetest that challenged people who identified themselves as either C0ca-Cola or Pepsi fans: Findyour brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic ***傳統型***or Pepsi,Diet ***低糖的***Coke, or Diet Pepsi-These were people who thought they'd have no trouble tellingtheir brand from the other brand. We eventually located 19 regular cola drinkers and 27 dietcola drinkers.
We eventually located 19regular cola drinkers and 27diet cola drinkers. Then we fed them fourunidentifiedsamples of cola one at a time, regular colas for the one group, diet versions for theother. We asked themto tell us whether each sample was Coke or Pepsi; then we analyzed therecords statistically to compare the participants 'choices with what mere gum-work would haveaccomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people whobelieved they could recognize their brand. In the end, only 7out of19regular cola drinkerscorrectly identified theirbrand of choice in all four trials. The diet-cola drinkers did a littleworse -only 7of27identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in eachgroup made the wrong choice two or more times. Two people got all four samples wrong.Overall, half the participants did about as well on the last round of tasting as on the first, sofatigue, or taste burn out, was not a factor. Our preference test results suggest that only afew Pepsi participants and Coke fans may really be able to tell their favorite brand by taste andprice.
四級仔細閱讀衝刺練習題
1. According to the passage the preference test was conducted in order to _____.
A. find out the role taste preference plays in a person's drinking
B. reveal which cola is more to the liking of the drinkers
C. show that a person's opinion about taste is mere guess-work
D. compare the ability of the participants in choosing their drinks
2. The statistics recorded in the preference tests show _____.
A. Coca-Cola and Pepsi are people's two most favorite drinks
B. there is not much difference in taste between Coca-Cola and Pepsi
C. few people had trouble telling Coca-Cola from Pepsi
D. people's tastes differ from one another
3. It is implied in the first paragraph that _____.
A. the purpose of taste tests b to promote the sale of colas
B. the improvement of quality is the chief concern of the two cola companies
C. the competition between the two colas is very strong
D. blind tasting is necessary for identifying fans
4. The word "burnout"***Line4,Para.5*** here refers to the state of _____.
A. being seriously burnt in the skin
B. being unable to burn for lack of fuel
C. being badly damaged by fire
D. being unable to function because of excessive use
5. The author's purpose in writing this passage is to _____.
A. show that taste preference is highly subjective
B. argue that taste testing is an important marketing strategy
C. emphasize that taste and price are closely related to each other
D. recommend that blind tasting be introduced in the quality control of colas
四級仔細閱讀衝刺練習題答案解析
1.[A] 第1段第3句提到，由於兩大可樂公司的營銷如此具有攻擊性，我們不由想知道對味道的偏好在品牌忠誠度上起多大的作用，A與之相符。
2.[B] 第4段第2、3句表明可口可樂和百事可樂在味道方面並無多大差異，B與之相符。A、D不是實驗資料所表明的事情，故排除;C與原文的意思不相符，也排除。
3.[C] 由第1段第3句中Coca Cola and Pepsi Cola are marketed so aggressively可知兩大公司競爭極為激烈，故選C。
4.[D] 文章最後一段第3句中，fatigue與taste bum out之間用or連線，表明兩者語義比較接近，對比四個選項，D符合，表示味覺疲勞、麻木。
5.[A] 文章第1句Taste is such... food表明味覺偏好是十分主觀的，且下文講到的實驗結果也更進一步印證了該觀點，故選A。