耐克運動高清海報圖片大全
耐克生產的體育用品包羅永珍:服裝,鞋類,運動器材等等,那麼哪些運動海報吸引你呢?下面是由小編為大家整理的耐克運動海報圖片設計,希望你會喜歡!
nike運動高清海報圖片設計
耐克運動廣告高清海報圖片
Nike品牌故事
80 years, Nike products from the track and field and gymnasium into the homes of ordinary people ***especially teenagers***. Nike must not lose the traditional sports in the traditional market situation, try to expand the attractiveness of Nike advertising, Nike must be like Levi's brand ***jeans brand leader jeans inventor Li Wei Strauss established***, as The composition of youth culture and the identity symbol. Nike in two completely different market operations, it faces the problem is to adapt to popular awareness and publicity sports achievements on how to get a balance and consistent, Nike began to rethink its advertising strategy.
1986, a propaganda Nike inflatable insole advertising is a real breakthrough in the advertising film Nike adopted a new idea, not blindly promote the technical performance and advantages of the usual practices, but by the representative and symbol of the famous hippie The Beatles played the famous song "Revolution", in the rebellious rhythm of the new rhythm, melody, a group of Americans wearing Nike products as drunk to carry out fitness training, ... ... this ad accurately meet the emerging fitness campaign The style of change and the trend of the times, so feel refreshing. Nike has been using the magazine as the main advertising media, to the athletes to pass the product information, but since then, television advertising to become Nike's main "spokesman", this move makes Nike ads better suited to its new product market development of.
Nike's expansion of the market is the primary breakthrough in the youth market, the market consumers have some common features: love sports, reverence heroes, Starchaser strong sense of hope, attention, thinking active, imaginative and full of dreams. For young consumers this feature, Nike have been with some famous, popular sports stars signed, such as c Luo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho, A Guiluo et al. And shot a lot of imaginative advertising, such as the 2010 World Cup in South Africa's promotional film "kicked out the legend" in the May 22 Champions League final premiere.