外貿詢盤跟進郵件範文

　　外貿詢盤應該很多人聽說過，那麼你們知道怎麼寫外貿詢盤跟進郵件嗎?下面是小編為你整理的，希望對你有用!

　　一、買家詢盤為泛問所有產品

　　詢盤格式通常如下：

　　We are interested in all your products, could you please send us more information and samples about your products and price list?

　　可參考如下模板回覆：

　　DearSir/ Madam,

　　Thanks for your inquiry at Alibaba.

　　We are professional supplier for plush toys at competitive price, located in Nanjing City, Jiangsu Province. Here is the attachment with some pictures of our products that may suit your requirements, for more, please check our website, and select the products that you’re interested in.

　　We have great interest in developing business with you, should you have any inquiries or comments, we would be glad to talk in details through MSN：XXX\ mails or any way you like.

　　***附件內容可挑選一些公司主打產品***

　　客戶泛泛諮詢時，往往真實購買意圖一般，除非其正好需要/感興趣您現在的產品或您挑選出的主打產品。對能給予繼續回覆的客戶應繼續重點追蹤，沒有回覆的客戶則可以考慮不必花費大量時間追蹤。

　　二、買家詢盤為針對公司具體產品發的詢價

　　此類詢價目標性較強，真實有效性較高，需重點跟進。已經根據買家詢盤內容做出了具體回覆，並同時報了價格，但買家沒有再發郵件過來。

　　建議可發以下類似郵件提醒買家：

　　DearSir/ Madam,

　　Good morning!

　　For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of XXX dated XXX according to your relativeinquiry at Alibaba. Have you got ***or checked*** the prices or not? Any comments by return will be much appreciated. ***可根據客戶要求的產品加上自己產品的特色***It will be our big pleasure if we have opportunities tobe on service of you in near future.

　　Looking forward to your prompt response.

　　***可將第一次發給客戶的郵件內容附在郵件下方以提醒買家第一次郵件回覆內容。***

　　若過段時間，買家還是沒有回覆郵件，建議可再發如下類似郵件再次追蹤：

　　DearSir/ Madam,

　　How are you? Hope everything is ok with you all along.

　　Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request.

　　By the way, how about your order ***or business*** with item XXX? If still pending,I would like to offer our latest prices to promote an opportunity to cooperatewith each other.

　　如果連續三封郵件發出去之後買家仍然無動於衷，基本證明買家可能對您產品/價格不感興趣或者由於其他原因暫時不需要您的產品，我們應暫時擱置，將時間用在繼續尋找新的目標客戶上。

　　當然也有很多非常好的買家會被您的毅力感動，回覆告訴您一些關於產品進展的情況，我們千萬不可急於求成，而應按照客戶的提示有針對性得去保持追蹤。

　　以下為幾種經常收到的買家回覆：

　　1、客戶收到跟進郵件後，如果覺得還沒有對我們產品有需求的話，他/她一般都會說以後聯絡，不管怎樣，能讓客戶回覆已經不錯了，說明以後還是有機會的：

　　Dear，

　　I’m doing fine, thanks for your information.

　　I’m still in the planning of building my new house, due to the work constrain Idecided to delay it first.

　　Anyway I will contact you once I decided. Thanks!

　　2、收郵件的人不是公司決策者

　　Dear，

　　Thank you! I received your email and I sent it to my boss. He didn't tell me anything just now.

　　I will contact you soon once got any news.

　　3、告訴您不及時回覆郵件的原因

　　Dear，

　　I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in ourselection of companies.

　　Many thanks for your co-operation.

　　跟進技巧：這類客戶建議可通過發新產品介紹或者新報價的方式來保持聯絡，相信時間久了成為您客戶的可能性還是比較大的。至少讓買家對您留有印象，即使暫時不需要您的產品，日後有需要的時候也會首先想到您。

　　4、可能暫時不需要您的產品，但會問其他產品或者詳細諮詢一些與產品相關的問題，如：

　　Dear，

　　Please excuse the delay in my reply.

　　I have been so busy searching through all the mails, concerning the plush toys project.

　　May I ask you, where you purchase your soft fabric for the toys? We have acustomer who is interested in this subject.

　　In the coming days, I will reply concerning some samples.

　　跟進技巧：這樣的客戶就要根據公司的實際情況來回復了，建議不管能否幫得上忙都能給些回覆和建議，暫時不能成為客戶也可以先做朋友嘛，至少他問的是與您產品相關的問題，中國有句俗話“多個朋友多條財路”，特別是生意上的朋友!

　　5、想借機刺探軍情的

　　Dear，

　　Sorry for the late reply. I will get back with you later.

　　I am very busy at the moment. If you have US customer as reference, that would help a lot.

　　I am not here to steal information. We use reference in US to generate trust,just like you have "connections" ***friends*** among Chinese.

　　跟進技巧：

　　應對這樣的買家，如果公司在US地區有關係較好，規模較大的老客戶，不妨挑選兩個介紹給他/她，這樣很能顯示您的實力。但回覆之前還是應根據公司具體產品在這個地區的推廣情況來做妥當回覆，站在買家立場多思考其詢問的真正目的，一般簡單告知公司名稱即可，謹慎透露對方***。

　　如果在US地區沒有客戶，可以多介紹一些其他國家的客戶來顯示公司實力，同時向買家暗示我們在US地區還沒有合作伙伴，如果您和我合作，將會幫助您開發整個US市場。

　　6、討價還價

　　Dear，

　　Thanks for your reply, I have received your quote and I am currently looking through all of the quotations that I have received. Currently your prices aren't the best but your products are very good. If you could make your prices morecompetitive I am sure we would be putting an order in with you very soon.

　　跟進技巧：可根據具體價格情況回覆客戶，或通過詢問客戶訂單量大小來做可能範圍內的讓步。

　　總結：

做外貿要有耐性，對於外貿詢盤要保持跟進。由於客戶每天都會收到很多郵件，如果我們不及時跟進，往往買家就會忽略我們，所以應該積極採取跟進措施。