銷售的英語範文

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　　：如何讓你的廣告反應率瞬間翻倍

　　How To Instantly Double, Even Triple Response Rates To Your Advertising

　　If you want to build a grow a successful business then you need to advertise. Some guru’s or whatever you want to call them say that advertising is dead or doesn’t work, which is completely ridiculous.

　　Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.

　　As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.

　　As I heard from Frank Kern once, “The fastest way to wealth is to turn paid advertising into profit.”

　　Here are some methods of advertising that are proven to work:

　　Facebook/Google PPC

　　Direct mail

　　YouTube ads

　　Classified ads

　　Just to name a few.

　　If you are advertising and you’ve never gotten the results you want from your advertising campaigns then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.

　　And one of the biggest reasons why your response rates are poor – a crappy headline. Your headline has the power to massively increase response rates to your advertising.

　　In this post I am going to teach you the importance of writing headlines that convert and show you some simple ways to start writing headlines that convert immediately. How your headlines are the key to getting people to respond to your ad, at least initially, and then some tips on how you can write a headline that gets readers responding.

　　The Biggest Mistake You Are Making With Your Advertising Is A Crappy Headline

　　One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.

　　It’s also important to note that context and the advertising medium plays a role in the kind of headline you write and how effective it is. The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.

　　Gary Halbert used to say how many prospects will decide whether or not to buy simply from reading the headline. David Ogilvy is famous for quoting, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

　　Your headline is your first chance you get at selling so you need to make the most of it. Read on and I’ll show you how you can do that.

　　The Basic Fundamentals Of A Headline That Converts

　　A great headline does ONE thing and one thing only – grab the reader’s attention so they start to read the rest of your advertisement. That’s it and that’s the only goal of your headline. So what is it that makes a great headline?

　　What makes a great headline is essentially a headline that contains the CORE BENEFIT of your offer. The core benefit needs to target a core desire of your target audience. Basically, if a reader has a problem and they read a headline that targets a core human desire they are interested in, it’s going to be extremely hard for them to ignore it. The reason this works so effectively is because it stirs up the emotions of your reader regarding something they have a big problem with and desperately need a solution for.

　　Eventually, if the rest of your copy is effective they end up associating their desire with your product and then the selling process is almost complete.

　　In the book Cashvertising by Drew Eric Whitman he explains how there are 8 core human desires that are impossible to switch off.

　　Survival, enjoyment of life, life extension

　　Enjoyment of food and beverages

　　Freedom from fear, pain and danger

　　Sexual companionship

　　Comfortable living conditions

　　To be superior, winning, keeping up with the Joneses

　　Care and protection of loved one

　　Social approval

　　This is what you should try to target when you write your headline. Now the next question is, how do you write a headline that effectively grabs a reader’s attention and gets them reading the rest of your copy?

　　Proven Methods For Writing A Headline That Converts

　　Throughout advertising history there has been proven headline templates that work time and time again. The following templates are perfect especially if you are a newbie to writing headlines.

　　Headline Templates

　　How To Headlines:

　　How to write a headline that converts in 30 minutes

　　How to get at least $1,000 on your tax return this year without using a tax accountant

　　How to get a beach body without going to the gym

　　Who Else Headlines:

　　Who else wants to know how to get 3 more new customers this month

　　Who else wants to know how generate an endless stream of clients within 30 days from now

　　Who else wants to self-publish a bestselling book on Amazon

　　Get Result Within Specified Time Frame Headlines

　　Get a rippling six pack within 6 weeks starting today!

　　Get 1 new lead on LinkedIn per day starting today

　　Get 5 new customers within 30 days using sales letters

　　The Truth Revealed Headlines

　　The truth about writing headlines that convert revealed

　　The truth about building sales funnels that generate leads and sales revealed

　　The truth about calorie counting revealed

　　Numbered Headlines

　　7 reasons why your diet is helping you to lose weight

　　3 reasons why you can’t build a rippling six pack and what to do about it

　　4 ways to eliminate approach anxiety within the next 7 days

　　Conclusion

　　So here are a few things I hope you have gotten out of reading this post.

　　That you now also realize how important your headlines are to the overall response rate of any of your advertising, online and offline.

　　Now you know where you are going wrong when you write your headlines and now have a solid blueprint for effectively writing headlines that convert.

　　You now understand the importance of the targeting one of the 8 core human desires in your headlines.

　　If you want some more proven strategies for writing headlines that convert then check out my guide, Headline Gold.

　　After reading this you will know how to ‘twist’ your headlines using four simple categories that makes writing headlines that convert effortless.

　　：Top 5 Myths About Microsoft

　　There's an iconic image of Bill Gates that might help explain our collective fascination with this legendary businessman and his most famous creation, the Microsoft Corp. It's a mug shot from 1977, taken after Gates was pulled over in Albuquerque, N.M., for a traffic violation .

　　The photo shows a chinless 19-year-old geek with tinted prescription glasses and an undeniable smirk. How, we're left to wonder, did this goofy-looking college dropout with questionable driving skills and wearing an even more questionable flowered shirt end up becoming the richest man in the world?

　　If you go searching for answers to that question online, you'll find a lot of half-truths and misinformation. It doesn't help that Microsoft has made more than its fair share of enemies over the years. It really doesn't help that most of those enemies have blogs that enable them to share their enmity with the world. They've accused the company and its former CEO of everything from willfully running a monopoly to stealing some of its biggest technological innovations to actually being evil.

　　The myths surrounding Microsoft and its founder are closely tied to the creation myth of the personal computer itself. To start off our list of top 5 Microsoft myths, we're going to explore a common misconception about the origin of "windows."

　　5. Microsoft Invented "Windows"

　　In 1968, when 13-year-old Bill Gates was still programming tic-tac-toe in BASIC, an engineer named Douglas Englebart at the Stanford Research Institute introduced the world to the mouse . To modern computer users, the mouse is nothing more than a mundane technological necessity: How else could you click icons, scroll through menus and move cursors? But computer users in 1968 found the mouse revolutionary precisely because no one had ever heard of those things back then.

　　Englebart is credited with inventing the graphical user interface, or GUI pronounced "gooey". In the early 1970s, a team of researchers at the Xerox Palo Alto Research Center PARC expanded on Englebart's concept and built the Xerox Alto, the first personal computer that featured the now-standard "W.I.M.P." GUI: windows, icons, menus and pointing device .

　　The Xerox Alto ran on an operating system/development environment called SmallTalk that was created in-house by Xerox PARC researchers. In 1979, 24-year-old Steve Jobs of tech upstart Apple Computer, Inc. paid $1 million in Apple stock options for a detailed tour of the Xerox PARC facility. Blown away by the SmallTalk GUI, Jobs demanded the product's technical documentation, which Xerox foolishly handed over .

　　With the specs for the SmallTalk GUI in hand, Apple released the Lisa in 1983, the first commercial computer to feature a "windows" GUI. Jobs would use a similar GUI for the much more popular Macintosh models. When Bill Gates, who wrote software for the Mac, released Windows 2.0 in 1987, Apple sued Microsoft for blatantly stealing the Mac's look and feel -- something Apple stole long ago from Xerox .

　　Apple eventually lost the case and Microsoft's subsequent dominance of the PC market made "windows" synonymous with Windows.

　　4. Microsoft Doesn't Care About Security

　　Microsoft is the Little Dutch Boy of software manufacturers, constantly plugging security holes in its operating system and application software. These backdoor vulnerabilities allow malicious hackers to gain access to unprotected computers, turning them into unwitting bots that spread viruses and worms to even more computers.

　　You hardly ever see headlines reading, "Apple Warns Users About Serious Security Hole" or "Red Hat Races to Issue Patch to Thwart Hackers." That's because few programmers would bother to write malicious code and nasty computer viruses for Macs and Linux computers. The reason for this is quite simple: If you're a hacker and your insidious goal is to poison the most machines possible, you'd train your sights on the operating system used by more than 90 percent of the world's personal computers.

　　Despite the rabid criticism of the security weaknesses of Windows XP, it's wrong to say that Microsoft doesn't care about security. Microsoft employs some of the sharpest minds in the field of cyber security, including security chief Michael Howard and Linux security expert Crispin Cowan . In recent years, they've launched several long-term, far-reaching security initiatives, including Trustworthy Computing, End to End Trust and most recently, Microsoft Security Essentials. They've also built Windows Vista to be substantially more secure than XP.

　　The real question, according to veteran tech writer Rob Enderle, is whether anyone at any company could successfully repel the near-constant barrage of attacks that plague Microsoft products. To make matters worse, he says, boasting about security features is bound to attract hackers hungry for a challenge. As an example, the writer cites an announcement from Oracle that called its latest creation "bulletproof." It was successfully attacked the next day .

　　3. Microsoft is a "Natural Monopoly"

　　Some critics of the U.S. government's ongoing antitrust case against Microsoft defended the software powerhouse as a legal natural monopoly because it earned its dominance by outmaneuvering its free market competitors.

　　The real definition of a natural monopoly is actually quite different from its conventional meaning. In economic parlance, a natural monopoly is a company that is allowed to monopolize an industry because it's in the best interest of the state and the consumer.

　　Utility companies are classic examples of natural monopolies. In most cities and towns, you have no choice about which electric company to use. That's because there's a huge barrier of entry for starting a competing electric company. You'd have to build power plants and string miles of cable to create a workable infrastructure. It's cheaper for the consumer -- and more efficient for the state -- to have one tightly regulated private company running the show.

　　On the surface, Microsoft looks like a natural monopoly of the computer industry. Since the company has some 90 percent of the global operating system market share, Microsoft enjoys huge economies of scale. For instance, smaller software developers could never spend as much as Microsoft can on product development and marketing. They would never make the money back without having to charge much more than Microsoft would for the same products.

　　The biggest difference is that Microsoft used its "prodigious market power and immense profits," in the words of U.S. District Judge Thomas Penfield Jackson, to not only erect higher barriers of entry for its competition, but to threaten and intimidate anyone who dared knock at the door. And there's nothing "natural" about that.

　　2. Microsoft isn't Innovative

　　icrosoft has a well-deserved reputation in software circles for being technologically derivative. In other words, Microsoft has borrowed or bought every good idea it's ever had.

　　This theory isn't unfounded. For example, Bill Gates and friends didn't write the code for MS-DOS. They bought something called QDOS Quick and Dirty Operating System for $50,000, tweaked it and licensed it to IBM for huge profits. They didn't code the original Internet Explorer, either: They licensed the source code from Spyglass Inc., maker of the Mosaic browser, and used that same basic code for three or four versions of Explorer.

　　Defenders of Microsoft know that the company isn't such a great technological innovator -- Gates didn't realize the potential of the Internet until 1995 -- but they will say the company has some of the most cutting-edge business ideas in the field.

　　Think about it. Before Microsoft came along, no one had entertained the idea of selling software and hardware separately. IBM licensed MS-DOS from Microsoft because it wanted to concentrate on hardware. Gates, Steve Ballmer and other Microsoft executives foresaw the lucrative potential in licensing their operating system to dozens of different PC hardware makers.

　　When the Harvard Business Institute studied the secrets of Microsoft's success, they pinpointed the company's innovative approach to its intellectual property. Microsoft has created a gargantuan library of proprietary source code "components" that work across the Windows platform. If a developer proves his loyalty to Microsoft, he gets access to that code library -- and hundreds of millions of potential Microsoft customers.

　　1. Bill Gates is Evil

　　Arrogant. Bullying. Ruthless. Stubborn. All of these are adjectives that former and current Microsoft colleagues and competitors have used to describe William Henry Gates III. But would those critics describe him as evil? Not in a million years.

　　When Gates announced that he was stepping down from daily operations at Microsoft in July 2008, it spawned a flood of articles about his legacy. Some compared him to Henry Ford, another person who took an expensive, rarified technology and devised an ingenious way to selling it to the masses.

　　Microsoft's long-time mission was to have "a PC on every desk and in every home." Indeed, Microsoft operating systems have been used on billions of PCs worldwide since 1981.

　　Some journalists and pundits chose to compare Gates to Henry Ford, but a more apt comparison might be to Andrew Carnegie, the steel baron who engaged in ruthless business practices before dedicating the final years of his life to philanthropy. By the time he died in 1919, he'd given away all of his ill-gotten riches to found museums, libraries, parks and numerous charitable organizations.

　　Gates may be guilty of many underhanded businesses tactics, but has yet to order mercenary troops to attack his own factory as Carnegie did. As a philanthropist, he's poised to become the greatest giver in the history of the world. The Bill and Melinda Gates Foundation has already invested tens of billions of dollars toward the eradication of disease and poverty in developing nations and eventually will give away all of Gates' wealth. How evil could that be?

　　：Where to Get Forex Training

　　For those of you who are interested in forex trading, you may want to start off by getting some good forex training. Forex training is a necessity for anyone with this interest. This is because a lot of money is involved in forex trading. If you don't get some forex training, you are bound to lose a lot of money.

　　Some of you may not even know what forex trading is. If you don't know this, you defiantly need some forex training. Forex stands for foreign exchange. Forex trading is basically the exchange of one countries currency for another countries currency. This is done simultaneously in hopes of gaining a profit.

　　You can get forex training from several different places. The first place you should get forex training from is online. There are many websites that offer free forex training. The forex training these websites offer is both reliable and accurate. The forex training on these websites often offers a free demo account to teach you how to trade without actually using any real money.

　　A second place to get Forex training is at your local college campus. Forex training courses at college are usually inexpensive and very thorough. The forex training courses offered should also include hands on experience with trading, to help you get the edge. You can also get some books on forex training or research forex training at your local library. The best place to get forex training is from someone who is already involved in forex trading. The forex training these individuals provide will be more realistic for you and give you different aspects of the forex trading game.

　　The forex training you get should first start with learning how the foreign trade market works. The trade market is always changing, so you need to understand it first. The second part of your forex training should be about risk control. You never want to invest more than you can afford. The right forex training should teach you how to cut your losses and have less risks of failure. Next, your forex training should teach you how to open and manage a forex trading account. But this should be done with a demo account. All forex training should be done this way first, before you try the real thing.

　　With all of this in mind, you should be able to find some good forex training. Learn the ropes of forex trading and take the time to learn it well. Be sure to try a demo forex trading account before you start a real account. With the right forex training, you will soon be on your way to a profitable way to supplement your income.

　　Jay Moncliff is the founder of a blog focusing on the forex training,resources and articles. This site provides detailed information on forex training. For more info visit his site training

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